The difference between a good designer and a successful designer is self promotion. Churning out innovative, high-quality work is important, but making sure the right people take notice of it and remember who it’s by is even more crucial.
Self-promotion doesn’t mean selling out, though. Clever mailers, a well-stocked blog, quirky gifts and memorable business cards all help shape Brand You. The article brings advice from the top on how you can take some simple steps to ensure your name is the first that springs to mind when art directors and commissioning editors reach for their contacts books.
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