The human brain is pretty tricky: While we think we know things, there’s a whole list of cognitive biases that can be gumming up the works. The author puts together 50 types of cognitive bias that come up nearly every day. Along with their definitions, these are real-life examples of cognitive bias, from the subtle groupthink sabotaging your management meetings to the pull of anchoring making you spend way too much money at a store during a sale.

Since UX is all about communication, facilitation and collaboration, knowing this list of biases can help you be a better UX designer, by helping everyone involved make more informed decisions and realise when you’re way off the mark.

50 Cognitive Biases to be Aware of so You Can be the Very Best Version of You