This this handbook is a collection of the voluminous scientific knowledge that has been accrued about attitudes: What is an attitude? How are attitudes measured? How can attitudes be formed and changed? What are the cognitive, emotional, behavioural, and social influences on attitudes (and vice versa)?

Yet, the chapters in this handbook go further and explore the importance of attitudes to domains, including health, marketing, and politics, demonstrating that, this field is vital and relevant to many applications, and thus, is likely to inspire many generations of social and personality
psychologists in the decades to come.

The Psychology of Attitudes, Motivation, and Persuasion (PDF, 700 kb)