Sometimes when we have a poor interview, we blame the person we’ve interviewed. Regardless of the situation, you may be tempted to label a participant unengaged, inappropriate, inarticulate, or worse. But there is one constant in all of these different interview scenarios: you.

Bad interviews can result in missing data, incomplete detail, misleading results, partial insights, and lost opportunities, so you need to ensure your research is the best it can be—that you get good interviews.

Developing Your Interviewing Skills, Part I: Preparing for an Interview & Developing Your Interview Skills, Part II: During the Interview