The ICC/ESOMAR International Code on Market and Social Research sets out the ethical and professional rules which market researchers must follow. The Code is designed to enhance the public’s confidence in market research by emphasising the rights and safeguards to which they are entitled under this Code, with particular emphasis on the market researcher’s responsibilities when collecting personal information from respondents.

ESOMAR Guidelines on the Mutual Rights and Responsibilities of Researchers and Clients (PDF, 140 kb)