Given everything there is to remember to ensure we conduct successful interviews, the author finds it helpful to remind himself of the following seven key best practices immediately before an interview session:
- Set proper expectations
- Shut up and listen
- Minimize (or rather eliminate) biased questions
- Be friendly
- Turn off your assumptions
- Avoid generalizations
- Don’t forget the non-verbal cues
Preparing for User Research Interviews: Seven Things to Remember
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