The author started writing this article with an emphasis on the financial domain. She then realized that she wanted to broaden the focus because her findings were also applicable to a general domain like email account registrations, for example. In this article, she takes a simple example of how users register for an email account online. For a first timer, is the transition from a real world of letter writing to the online medium easy? And for a frequent user, is he or she motivated enough to create an email account with another service provider?

Getting a Form’s Structure Right: Designing Usable Online Email Applications