There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.

This study uncovers:

• Primary motivations for six sharing personas
• Essential steps for marketers aiming to get their content shared
• Impact of sharing on Information Management
• Cycle of sharing
• Enduring role of e-mail in the age of social media

The Psychology of Sharing