A well-managed recruiting program at an organization allows teams to quickly find quality participants for usability studies.

This free 190-page report from the Norman Nielsen group gives you 234 guidelines on how to set up and manage a recruiting program. It also presents advice on when to outsource to a recruiting agency and when to use in-house recruiting.

Topics covered

• Learn how to set up and manage a recruiting program to get the right users for usability studies
• Know when it’s appropriate to outsource to a recruiting agency or use in-house recruiting
• Planning for recruiting
  • Recruiting criteria
  • Incentives
  • Going to participants vs. having them come to you
  • Screening script and questionnaire
• Screening and scheduling participants
  • Recruiting on your own
  • Working with an outside recruiting agency
  • Reusing Participants
• Running the test sessions
  • Ensuring participants’ safety, privacy, and physical comfort
  • Preparing session materials
  • Dealing with unqualified participants
• Building and maintaining a participant database and recruiting staff
• Sample scripts and forms

234 Tips and Tricks for Recruiting Users as Participants in Usability Studies (1.3 mb, PDF)