These patterns are recurring, and can be found in almost all companies that have a user experience practice. The author has grouped them into 5 models of how companies incorporate user experience in their culture. These 5 models are based on where in the corporation the user experience practice resides, and what types of interactions the user experience practice has with the rest of the organization.

1. User Experience in I.T
2. User Experience in Operations
3. User Experience in Marketing
4. User Experience as a Unique but Equal Entity
5. User Experience as a Unique but Superior Entity

The 5 Models of Corporate User Experience Culture