Our perception of the world is primarily visual. In fact, according to the article “Seeing Clearly: The Story of the Human Eye,” by Bradford G. Schleifer, we receive 80 percent of the information that enters our brain through our eyes. Thus, it is no surprise that visual communication lets people perceive concepts and ideas most easily.
When we present personas, sitemaps, user flows, wireframes, and other design deliverables to our clients and stakeholders, it is our duty and responsibility to create well-designed deliverables.
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